Asthma.com Try to get through to people with asthma who are in denial. These people always have excuses for everything. There comes a point when they have to be called out. So who better to do it than the people closest to them. When these spots ran there was a 200% increase in traffic to the website the first day it aired and it kept on growing. It became the number one website for people with asthma and COPD. It was like a breath of fresh air.